marketing

https://www.nytimes.com/2016/03/03/business/smallbusiness/sugru-a-versatile-glue-from-ireland-gets-help-from-web.html?_r=0

1. What type of innovation is this?

2. What were the biggest obstacles that the Irish entrepreneur who founded Sugru faced in terms of developing and introducing it to the market?

3. What was the key success factor?

4. Are there any insights and tips from this particular case that other entrepreneurs can use when they market new ideas and products?