https://canvas.harvard.edu/courses/8491/files/1478568/download?verifier=U9bk8g6mgUQX6lDUcA7SChz40bDMdrRXKVMoFubU&wrap=1
Levitt article above
Discuss how an organization you are familiar with (can be the one you have already used for past essays) should change the way it thinks about marketing by heeding the advice from Levitt, so that it can remain relevant in a changing world.
Testimonials
Avoiding Marketing Myopia