Ethical and Socially Responsible Marketing Analysis

 

Select a company that you find interesting for purposes of this assignment. (AMAZON)

Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making from the .

Write a 350- to 575-word analysis and evaluation of your selected companys effectiveness in the following areas:

• Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
• Relate the triple bottom line to the companys sustainability.
• Analyze consumer influence on ethical behavior and the company’s marketing.
• Assess the value of communicating the company’s ethical behavior to the public.
• Conclude how ethical issues influence legal issues in the company’s marketing.

Format your assignment according to APA guidelines.