ASSIGNMENT INFO

Watch the following videos and then respond to the questions below:  

a) Exclusive Interview with Apple CEO Tim Cook [] 

b) Tim Cook Unveils NEW iPhone 6 []

c) Steve Jobs Introduces the New iPad [] 

d) Steve Jobs Introduces the first iPod [] e) Steve Jobs (Biographer) 60 Minutes [] 

f) Apple Ad 1984 – Release of the Macintosh []  

**After watching the videos, answer each of the questions posts**

 QUESTION #1

What role did the late Steve Jobs play in leading and managing innovation at Apple?

QUESTION #2

How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

QUESTION #3

Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

 QUESTION #4

What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?