Write an article about Compare and contrast ethical and/or unethical brands and their crisis brand management strategies. (a brand can be a person , or product, or a company)

Submission Instructions:

• The paper is to be clear and concise and students will lose points for improper grammar, punctuation and misspelling.
• The paper is to be minimum 3,200 words in length, current APA style, excluding the title, abstract and references page. Incorporate a minimum of 8 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Include pictures, charts and graphs where necessary.