marketing reserch

 

This week, you plan your data collection for your research project and develop questions for survey questionnaires or interviews to answer your research questions. 

1. What types of questions (i.e., closed-ended or open-end questions) would be effective for your research? Why?
2. How would you collect information for your research, for example, online survey or in-person interview, etc? Why?
3. Then, who will you send your questionnaire survey to, or who will you interview?