Future of driverless Cars

1. Does Mobileye have a strong competitive position relative to its rivals?
2. What are the resources and capabilities that support their competitive position?  Is their competitive position sustainable? 

In answering this question:
A) Apply the VRIO framework to evaluate the key resources and capabilities of Mobileye
B) Assess how Mobileye can mitigate:
1. the threat of imitation
2. the threat of substitution
3. the treat from suppliers
4. the treat from buyers
5. the threat of market saturation