Brand development strategy and justification

Consider the Impossible Burger (https://impossiblefoods.com/ca/burger) as you answer each of the following questions:

1.     List three positive and three negative associations or schemas connected to the  Impossible Burger brand.

2.      If you were the brand manager for The Impossible Burger, which brand development strategy would you recommend to grow the brand? Justify your response.

3.      What PLC stage do you think The Impossible Burger is currently in? What can management decide to do at this stage? What would you recommend and why?

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