Pick a topic out of those 5 1. The launch of Frutteto ice snacks into the Chinesemarket
2. The launch of Frutteto ice snacks into the SouthKorean market
3. The launch of Graze savoury snacks into theJapanese market
4. The launch of Graze savoury snacks into the SouthKorean market
5. The launch of Graze savoury snacks into the Indonesianmarket.
Youare required to choose one of thefollowing companies and to consider their globalisation strategy in oneof the markets suggested. We have given you a choice of markets and youare expected focus on one of them and not to compare them.
You are required to carry out detailed and currentresearch using the library databases, company websites and quality newspapersand magazines and using relevant models and academic theory to provide astructure and substantiation for your views, to make a justified recommendationas to the feasibility of the launch. The company have asked you to distil youranalysis onto a maximum of 13 PowerPoint slides pulling out the key informationand using the Comrie and Hunt-Fraisse (2015) adaptation of the Walvoord (1980)Potential Market Assessment model to structure your answer and to address thefollowing:
1. Macro market analysis key, current and relevantPESTLE factors (China OR, South Korea, OR Japan OR Indonesia) 30%
2. Micro market analysis (Snacks or Ice Cream marketin your chosen country) 30%
3. Company competitive advantage relative tocompetitors using Porters (1985) Value Chain. Ensure you state clearly how the brand (Graze or Frutteto) derivesrelative competitive advantage and to what extent this competitive advantage istransferable and sustainable. 30%
4. The fit of the country market opportunity with thebrands mission and capabilities and reflect on any challenges the companymight face as a result. 10%
Number of slides: You have a maximumof thirteen slides, one for your cover slide, ten to cover the content and twofor your list of references used.
Your coverslide shouldinclude your student number, the name of the company and the market.
All factsmust be referenced with in text citations and in your references at theend.
Please makesure you use the library databases recommended in the supportingmaterial for this assessment rather than journal articles.
As you arehanding in your work on slides please keep visual impact in mind and avoidfilling your slides with words. We will be showing you examples of howstudents have managed this effectively in previous years.
It isimportant to avoid listing all of the factors but rather to choose the mostrelevant factors impacting on your decision and to apply the so whatquestion to them to ensure that you are analysing rather than describing. As anexample, a full PESTLE is not required but rather you need to decide which arethe most salient factors impacting the success or otherwise of your launch.This will be explained in lectures and tutorials and in the supportingmaterials.
Your workmust be analytical and not descriptive. Ask yourself the so what? question. We will be emphasizing this in ourteaching but if you are unsure please ask.
There aremany supporting materials for this assessment and we ask you to pleaseengage with them and any sessions we put on to support you to do well. If you are unsure, please ask!
I have linked the assignement paper, please follow the instructions
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