Key Account Management

Essay:

Essay Objective: Apply your knowledge on Key Account Management (KAM) best practices. 

Introduction: Key Account Management (KAM) can help companies understand clients and build better relationships while considering how customers have a strategic role in the growth of the company.  

Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (Purdue OWL). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.

Activity Details 

Perform the following steps: 

Step 1: Preliminary Readings

Review the Lesson Readings about Key Account Management, best practices, and the value management team.

Step 2: Address the following

While reading keep in mind the following, which you will need to address in your essay: 

         Briefly define and differentiate between Key Account Management and a Key Account Customer.  

         Give an overview of at minimum two best practices and two strategies a key account manager can apply with a key account customer. Explain why this works to create value for the customer while enhancing a companys profit margins. 

         Explain how KAM relationships can impact the future of a business if they reach a tipping point and the KAM becomes business critical.

Step 3: Write your essay

Write your essay to address all the prompts above.

 

Use these writing guidelines:

         Include a cover page and references in addition to your required word count.

         Use correct APA format (7th Edition).

         Double-space text.

         Use size 12 pt. Times New Roman type.

         Use section headings to organize.

         Indent paragraphs.

         Include in-text citations.

         Use correct spelling, grammar, sentence structure, and verb tense