Title: Using an appropriate medium, explore only two macro elements PESTEL of the global marketing environment for the state of Qatar and critical evaluate the impact they have on global marketing activities and strategies. ( 2 element will be political and economical )
1) The assignment may take the form of either an individual:
a) written word-processed country briefing report of not more than 2000 words, including title page, contents page, intext references and citations, but excluding tables, reference list and appendices.
b) Work should include references to journal articles and other relevant publications, and should be properly laid out using the Harvard system of referencing as indicated below:
Jeannet JP. & Hennessey HD., (2004) Global Marketing Strategies. 6th ed. Houghton Mifflin.
Buzzell R., (1968) Can you standardise multinational marketing, Harvard Business Review, (Nov-Dec) 46, pp102-113.
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