911 Shoes
Income Statement
For Period Ended 3
Home Sales$21,298,330.00
Domestic Sales$27,324,280.00
————————————————————————————
Total Sales$48,622,610.00
Cost of Goods Sales$14,235,742.00
Gross Profit $34,386,868.00
————————————————————————————
Advertising $10,600,000.00
Consumer Promotions$10,700,000.00
Personal Selling $4,320,000.00
Dealer Promotions $6,000,000.00
Selling and Operating Expenses $31,620,000.00
————————————————————————————
Product Development $2,700,000.00
Market Research $20,000.00
General And Administrative Expenses $2,720,000.00
Total OPERATING EXPENSES $34,340,000.00
————————————————————————————
OPERATING INCOME $46,868.00
OTHER INCOME $0.00
INTEREST EXPENSE $0.00
INCOME BEFORE TAXES $46,868.00
————————————————————————————
INCOME TAX EXPENSE $0.00
NET INCOME Before Dividends $46,868.00
Return On Sales: $197,034 (Net Profit) / 15,858,939 (Total Revenue) = 1.2%
Total Revenue: $15,858,935
Gross Margin: $34,386,868.00 (Gross Profit) / $48,622,610.00 = 70.7%
Net Profit: $197,034
Market Decision:
|
Corporate Decisions |
P1 |
P2 |
P3 |
P4 |
|
Product Development |
$900,000 |
$850,000 |
$950,000 |
$850,000 |
|
Contract Bid |
$0.00 |
$25.00 |
Market Share
|
Market Type |
Overall Units Sold |
Units Sold |
Market Share |
|
Overall |
566,156 |
152,663 |
27.0% |
|
Home |
212,471 |
54,238 |
25.5% |
|
Domestic |
353,685 |
98,425 |
27.8% |
Overall Market Share:
Testimonials
