BUS3041 Week 1 Disc

BUS3041 Week 1 $6.00
Before beginning work on this week’s discussion forum, please review the link Doing Discussion Questions Right the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.
Support your answers with examples and research and cite your research using the APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible.
Communication in Crisis Situations
Many times, the communication that has to go out is not good news. We see crisis situations all the time in businesses, and communication about those crises must be done very carefully and by considering the intended audience.

Using the South University Online Library, choose an organization that has gone through a crisis in the past five years. Based on your research and reading, complete the following tasks:

Discuss how they communicated their crisis situation to the public. What form of communication (verbal or written) did they use? Who was their intended audience?
Discuss whether the company was effective in communicating its crisis while maintaining or improving its image. Describe whether there were other ways in which they could have communicated better with the audience.
Provide an analysis of the communication strategy and what you would have done differently had you been in charge of the communication.
In your responses to other students, compare the strategies of different organizations and deduce lessons we can learn.