Week 10 Seminar Assignment

QSO 680 Executive Summary Guidelines and Rubric
Overview: Every business report, white paper, and article over a certain length requires some sort of summary, that is, an executive summary or abstract. Quite
often, busy executives rely heavily on the executive summary of a long report to give them the information they need. The purpose of a summary is to highlight
the main points of the report, the findings, and the recommendations.
Prompt: Write a one-page executive summary of your program report.
Specifically, the following critical elements must be addressed:
 The executive summary highlights the main points, key findings, and recommendations of the program report.
 The executive summary uses tone and language appropriate for the specified audience.
 The executive summary is clear and concise.
 The executive summary uses visual cues (graphs, tables, charts, bullet points, headings) appropriately to communicate the message.
Guidelines for Submission: Your paper must be submitted as a one-page Microsoft Word document with double-spacing, 12-point Times New Roman font, and
one-inch margins.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Main Points, Key
Findings, and
Recommendations
Executive summary highlights main
points, key findings, and
recommendations of the program
report
Executive summary highlights some
but not all main points, key findings,
and recommendations of the program
report
Executive summary does not highlight
main points, key findings, and
recommendations of the program
report
20
Audience Executive summary uses tone and
language appropriate for specified
audience
Executive summary mostly uses tone
and language appropriate for specified
audience but reflects some gaps in
judgment
Executive summary does not use tone
and language appropriate for specified
audience
20
Clear and Concise Executive summary is clear and concise Executive summary has areas that are
not clear and/or concise
Executive summary is not clear or
concise
20
Visual Cues Executive summary uses graphs,
charts, tables, bullet points, headings,
and other visual cues to help
communicate ideas
Executive summary uses graphs,
charts, tables, bullet points, headings,
and other visual cues, but they are
used inappropriately or inaccurately
Executive summary does not use visual
cues
20
Articulation of
Response
Submission has no major errors related
to citations, grammar, spelling, syntax,
or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors related
to citations, grammar, spelling, syntax,
or organization that prevent
understanding of ideas
20
Total 100%