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This is the strategic planning study for anEngineering/Planning/Design consulting company – WSP. This is not a final draft, please finish the following bullet questions only, no need to include other pages/part.
Resource links:
We are WSP – Engineers, Designers, Planners, Researchers | WSP
Outline
- Environmental research
- Background
- Issues and challenges
- Business analysis
- Comparison of client’s services with competitors
(Comparison of client’s services with competitors in terms of the four Product Attributes: Utility to client, price, quality, service. With which competitors did you make the comparison? Why?)
Please pick AECOM as the competitor company. Both WSP and AECOM are public listed company in stock market.
- External analysis
- SWOT analysis
(Do a SWOT analysis on WSP and make sure this is supported by research, not just a series of opinions.)
- External Factor Evaluation Matrix
(See attachment reading, Think of 20 external factors for WSP)
Requirement
- Use WSP and AECOM website and the other public available resources. Include all attachments as references.
- 8-page, not including reference page
- APA 7th Format
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