Global Expansion

  

Prepare a presentation (7-10 slides) that could be delivered to C-suite members in less than 5 minutes in which you describe a strategy to market products in a potential emerging market country. Include the following in your presentation:

· An identification of and rationale for both the product to be marketed and the potential emerging market country.

· A research-supported explanation of how the U.S. company will promote the product to consumers in the emerging market country.

· A research-supported explanation of how customers in the emerging market country will likely acquire the product. Is the emerging market country familiar with technology? How will this influence purchase decisions and behavior?

· A research-supported discussion of how the U.S. company will address branding decisions. Will the U.S. company present the brand as it does in the United States, or will the U.S. company change the branding for the emerging market country?

· A research-supported plan for the U.S. company to test the effectiveness of its entrance strategy after the expansion.