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SPT 710 Final Project Guidelines and Rubric
Overview
The real-world working environment is dynamic and complex, and some things can only be experienced in an authentic setting. Your academic training has
prepared you with both the foundational and more specialized information you need to join the sports industry as a valued player.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final project will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
 Apply sports business program competencies in solving practical, real-world problems within a professional setting
 Employ professional communication skills and behaviors appropriate for an intended audience within the sports industry
 Analyze the functional areas in sports business organizations for determining departmental interrelationships
 Assess personal progress in attaining professional career goals within a sports industry management setting
Prompt
In this assessment, you will reflect on your internship experience by creating an internship brief and executive summary. Your internship brief will look at how
the things you learned in the classroom translated to a real-world work setting, as well as what experiences, skills, and knowledge were evidenced in either the
classroom or the work environment that were never revealed in the other. The executive summary will focus on your accomplishments and insights during your
academic and work experience.
I. Your Place in the Sports Industry
A. Host Company
i. Describe the organization where you are doing your internship and explain why you chose this company.
ii. Diagram the organizational structure of your host company location. Include an organizational chart that shows management positions
and departments and where you are in the organization.
iii. Examine the interrelationships of functional areas in the company and how they work together.
B. Duties and Responsibilities Within the Organization
i. Compose a job description of your internship with details of specific duties and required knowledge.
ii. Relate what you learned/accomplished during this internship and how it will benefit your future goals.
C. Identify New Job Opportunities
i. Prepare targeted resumes and cover letters for three actual jobs you are interested in. Include the job posting for each.

 

 

 

 

II. Applying Programmatic Knowledge
A. Explain how the projects in which you were involved allowed you to demonstrate your knowledge, skills, and abilities (KSAs) in meeting the
outcomes of your program.
B. Describe the differences between the theories you learned in the classroom and the workplace practices in this internship experience. What
were the reasons for these differences? Support your response with examples.
III. Reflection
A. Describe a situation or event that took place during your internship that you had to respond to. How might you respond differently to that
situation in the future? Explain why.
B. If you had the opportunity to do this experience over, how and why would you approach it differently?
C. What would you like to have accomplished that you were unable to do because of time, other priorities, and so on? For example, was there a
project or another opportunity you were involved in that you were unable to finish? Support your response with examples.
D. Considering your host company’s structure, propose how the entity could enhance interdepartmental synergies. Support your response with
examples.
IV. Executive Summary
A. Detail how you demonstrated your knowledge, skills, and abilities in the performance of your duties.
B. Describe an experience that required you to apply management or leadership theory. How did your experiences allow you to demonstrate what
you have learned? Support your response with examples.
C. Describe the professional opportunities or possibilities this experience has opened up for you.
D. Express the impact this internship experience has had on your professional goals.
E. Explain any insight that you gained from this experience that you could not learn in a classroom setting and include why this insight is important.
Milestones
Milestone One: Your Place in the Sports Industry
In Module Three, you will describe your host company, your duties and responsibilities, and identify new job opportunities. This milestone will be graded with
the Milestone One Rubric.
Milestone Two: Applying Programmatic Knowledge
In Module Five, you will illustrate how you have applied your academic training to your internship experience and illuminate the differences between the two
experiences. This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Reflection
In Module Seven, you will reflect on the situations, opportunities, and synergies encountered in this internship. This milestone will be graded with the
Milestone Three Rubric.

 

 

Final Project Submission: Internship Brief and Executive Summary
In Module Nine, you will submit your internship brief and executive summary, incorporating any feedback you received from your instructor. This will be graded
with the Final Project Rubric.
Deliverables
Milestone Deliverable Module Due Grading
One Your Place in the Sports Industry Three Graded separately; Milestone One Rubric
Two Applying Programmatic Knowledge Five Graded separately; Milestone Two Rubric
Three Reflection Seven Graded separately; Milestone Three Rubric
Final Submission: Internship Brief and
Executive Summary
Nine Graded separately; Final Project Rubric
Final Project Rubric
Guidelines for Submission: Submit a 10- to 15-page paper (in addition to a cover page and references) using 12-point Times New Roman font, double spacing,
and one-inch margins. In your paper, address each of the critical elements listed in Sections IA and B, II, III, and IV, citing appropriate academic references as
necessary. Use APA citation style. Additionally, include your targeted resumes, cover letters, and job postings from Section IC as an addendum.
Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Host Company:
The Organization
Describes the internship
organization and explains why
this company was chosen
(100%)
Describes the internship
organization but does not explain
why this company was chosen
(70%)
Does not describe the internship
organization and does not explain
why this company was chosen
(0%)
5
Host Company:
Organizational
Structure
Diagrams the organizational
structure of the host company
location with an organizational
chart (100%)
Diagrams the organizational
structure of the host company
location with an organizational
chart, but chart lacks sufficient
information to show hierarchy and
functional roles (70%)
Does not diagram the
organizational structure of host
company with an organizational
chart (0%)
5
Host Company:
Interrelationships
Meets the requirements for
Proficient and demonstrates
a keen insight of the existing
relationships (100%)
Examines the interrelationships
of functional areas and explains
how they work together (90%)
Examines the interrelationships of
functional areas and explains how
they work together, but
explanation lacks sufficient detail
(70%)
Does not examine the
interrelationships of functional
areas and does not explain how
they work together (0%)
6
Duties and
Responsibilities:
Job Description
Meets the requirements for
Proficient and makes cogent
connections between
specific duties and required
knowledge (100%)
Composes a job description of
the internship with details of
specific duties and required
knowledge (90%)
Composes a job description of the
internship but lacks sufficient detail
or required knowledge (70%)
Does not compose a job
description of the internship (0%)
6
Duties and
Responsibilities:
Learned /
Accomplished
Meets the requirements for
Proficient and communicates
a sophisticated awareness of
the benefit to future goals
(100%)
Relates what was learned/
accomplished during this
internship and how it will
benefit future goals (90%)
Relates what was
learned/accomplished during this
internship but lacks sufficient detail
on how it will benefit future goals
(70%)
Does not relate what was
learned/accomplished during this
internship (0%)
6
Identify New Job
Opportunities:
Targeted
Resumes and
Cover Letters
Meets the requirements for
Proficient and demonstrates
a nuanced understanding of
how to craft targeted
resumes and cover letters for
each position (100%)
Prepares targeted resumes and
cover letters for three possible
jobs, including the job posting
for each (90%)
Prepares resumes and cover letters
for three possible jobs, but they are
not specifically targeted to each job
or the job postings are not included
(70%)
Does not prepare targeted
resumes and cover letters for
three possible jobs, including the
job posting for each (0%)
6
Applying
Programmatic
Knowledge:
Outcomes
Meets the requirements for
Proficient and makes
insightful connections
between KSAs and program
outcomes (100%)
Explains how projects allowed
demonstration of knowledge,
skills, and abilities in meeting
the outcomes of the program
(90%)
Explains how projects allowed
demonstration of knowledge, skills,
and abilities but are not tied to
meeting the outcomes of the
program (70%)
Does not explain how projects
allowed demonstration of
knowledge, skills, and abilities in
meeting the outcomes of the
program (0%)
6
Applying
Programmatic
Knowledge:
Differences
Meets the requirements for
Proficient and displays keen
insight into the reasons for
the differences (100%)
Describes the differences
between the theories learned in
the classroom and the
workplace practices in this
internship experience,
supported with examples (90%)
Describes the differences between
the theories learned in the
classroom and the internship
workplace practices, but they are
not supported with examples (70%)
Does not describe the differences
between the theories learned in
the classroom and the internship
workplace practices (0%)
6
Reflection:
Situation
Meets the requirements for
Proficient, and explanation
communicates a unique,
insightful perspective on
how the situation might be
handled in the future (100%)
Describes response to a
situation or event that took
place during the internship and
how the response to that
situation might be different in
the future and why (90%)
Describes response to a situation or
event that took place during the
internship and how the response to
that situation might be different in
the future but does not explain why
or explanation is illogical (70%)
Does not describe response to a
situation or event that took place
during the internship and how the
response to that situation might
be different in the future (0%)
6
Reflection:
Approach
Meets the requirements for
Proficient and provides a
unique, insightful
perspective on how the
internship could have been
approached differently
(100%)
Explains how, if redone, the
approach to the internship
might be different and why
(90%)
Explains how, if redone, the
approach to the internship might
be different but does not explain
why or lacks sufficient detail or
logic to support answer (70%)
Does not explain how, if redone,
the approach to the internship
might be different and why (0%)
6
Reflection:
Accomplished
Meets the requirements for
Proficient, and examples
display a nuanced
understanding of the
priorities of the course
(100%)
Explains what personal
accomplishments were not done
because of lack of time, other
priorities, etc., supported with
examples (90%)
Explains what personal
accomplishments were not done
because of lack of time, other
priorities, etc. but is not supported
with examples or support is cursory
(70%)
Does not explain what personal
accomplishments were not done
because of lack of time, other
priorities, etc. (0%)
6
Reflection:
Synergies
Meets the requirements for
Proficient, and examples
display a sophisticated
awareness of
interdepartmental synergies
(100%)
Proposes how the host company
could enhance
interdepartmental synergies,
supported with examples (90%)
Proposes how the host company
could enhance interdepartmental
synergies but is not supported with
examples or they lack clarity or are
illogical (70%)
Does not propose how the host
company could enhance
interdepartmental synergies (0%)
6
Executive
Summary:
Demonstrate
Knowledge
Meets the requirements for
Proficient and makes cogent
connections between KSAs
and performance of duties
(100%)
Details how knowledge, skills,
and abilities were demonstrated
in the performance of duties
(90%)
Details how knowledge, skills, and
abilities were demonstrated in the
performance of duties but lacks
clarity or is illogical (70%)
Does not detail how knowledge,
skills, and abilities were
demonstrated in the performance
of duties (0%)
5
Executive
Summary:
Management or
Leadership
Theory
Meets the requirements for
Proficient and makes cogent
connections between
experience and theory
(100%)
Describes an experience that
required application of
management or leadership
theory (90%)
Describes an experience that
required application of
management or leadership theory,
but description is cursory or lacks
logical connections (70%)
Does not describe an experience
that required application of
management or leadership theory
(0%)
5
Executive
Summary:
Professional
Opportunities
Describes the professional
opportunities or possibilities this
experience has opened (100%)
Describes the professional
opportunities or possibilities this
experience has opened up, but
description is cursory or lacks
appropriate detail (70%)
Does not describe the professional
opportunities or possibilities this
experience has opened (0%)
5
Executive
Summary:
Impact on Goals
Meets the requirements for
Proficient and provides keen
insight into relationship of
experience and goals (100%)
Expresses the impact this
internship experience has had
on professional goals (90%)
Expresses the impact this internship
experience has had on professional
goals, but response is cursory or
lacks appropriate detail (70%)
Does not express the impact this
internship experience has had on
professional goals (0%)
5
Executive
Summary:
Insight
Meets the requirements for
Proficient, and explanation
demonstrates a
sophisticated awareness of
the importance of this
difference (100%)
Explains any insight gained from
this experience that could not
be learned in a classroom
setting, including why this
insight is important (90%)
Explains any insight gained from
this experience that could not be
learned in a classroom setting, but
does not include why this insight is
important or explanation is illogical
(70%)
Does not explain any insight
gained from this experience (0%)
5
Articulation of
Response
Submission is free of errors
related to citations,
grammar, spelling, syntax,
and organization and is
presented in a professional
and easy-to-read format
(100%)
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
(90%)
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas (70%)
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas (0%)
5
Total 100%

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Final Project Submission: Internship Brief And Executive Summary
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