Dq

2 Discussion questions:

The answers for each question should be 2-3 paragraphs, more than 250 words, with 1-2 references in APA 7^th format.

1. Read about the start of War by Parker. https://www.nxtbookmedia.com/blog/warby-parker/Then answer the following questions, explaining the reasoning behind your positions/responses:

 

• How do you believe War by Parker used entrepreneurship marketing and innovation to create an opportunity to grow the company?

 

• What do you believe distinguishes War by Parker’s successes versus the failures of other companies in the eyeglass market?

 

• Provide an example of an entrepreneurial action similar to that of War by Parker that has proven to be successful in your home country.

 

2.

The website “My M&Ms” allows customers to personalize M&M candies with words, faces, and colors and select from multiple packaging choices. What product market or market development strategies do you think Mars pursued when it introduced personalized M&Ms?