Business

Please be sure to include references from this book based upon each assignment. Use the Answer, Cite, Explain (ACE) Method for paragraph writing.

 

Book is:STRATEGIC MANAGEMENT: CONCEPTS AND CASES.(LOOSE LEAF)

Please let me know if you don’t have access to this.

Discussion 1

1. Identify a public company that could benefit from applying the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the textbook).
   1. Follow the five (5) steps to justify your answer.
   2. Do not use Apple or Walmart in this exercise.
   3. Be sure to incorporate the relevant vocabulary or terms from the chapter and give us the “why.”

 

Discussion 2

1. Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:
   1. What are Amazon’s greatest strengths?
   2. Does it have any weaknesses? Please explain.
   3. Is Walmart.com a potential concern for Amazon? Why or why not?
2. Given the importance of understanding the external environment:
   1. Why do some public companies fail to do so? Please provide examples of firms that did not understand their external environment.
   2. What were the implications of the firm’s failure to understand that environment?

 

Discussion 3

1. Many companies use their brand as a competitive advantage. Given your knowledge about the global economy:
   1. Identify three (3) brands likely to remain a source of advantage in the 21st century and explain why.
   2. Explain the effects of the Internet’s capabilities on the brands you identified in the previous question and what the brand’s owner should do in light of them.