I attached the article, use it to answer the q’s below.
1- What might have been the consequences if Johnson & Johnson had decided to tough out the first reports of Tylenol-related deaths and not recall the product?
2- What other public relations options did Johnson & Johnson have in responding to the first round of Tylenol murders?
3- Do you think the company made a wise decision by reintroducing extra-strength Tylenol?
4- In light of the response of other companies not to move precipitously when faced with a crisis, do you think Johnson & Johnson should have acted so quickly to remove the Tylenol product when the second round of Tylenol murders occurred in 1986?
5- What specific lessons can be derived from the way in which Johnson & Johnson handled the public relations aspects of these tragedies?
6- What was the media environment when the Tylenol crises occurred? How might the results have differed if the crises occurred today?
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