Please summarize the ideas from the two papers into one paper.

Chapter 5 discusses competitive rivalry.  What do you think about the current rivalry between Apple and Facebook ? Are the theories described in Chapter 5 helpful in understanding the current situation here ?
Back up any assertions that you make with references to any course materials that you have read/watched, or articles that you have read in the news and/or on the internet, or relate any past experiences that you have had (I would like to see at least 2 references). 

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