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Write an email pitch to fashion and lifestyle bloggers or to reporters for traditional media such as TV and magazines for a clothing item and the design expertise of Regine Chevallier. Her website is http://www.reginechevallier.com.
Be sure to read about her before crafting your message. She has an interesting life story that may help you make a connection with the targeted writer. She is your client.
background
u Monica Bennett, an Florida
International University graduate in
public relations, created this
assignment. She gave it as part of a
class lecture in PUR 4100.
uChevallier is Bennett’s client; the two
work and socialize together. They
wear many of the designs.
story pitch
Research the targeted blogger or writer so that you pitch the clothing item best-suited to that person’s interest.
For your reference, see the infographic on pitching writers. You can use the bloggers from the following examples.
Remember that in the pitch, you must:
A) Make a connection with the writer
B) Present a clothing item that’s appropriate to the writer and his or her audience. Choose 1 item and pitch that.
C) Have a call to action that can lead to publicity.
Many items to pitch
uAccessories
uBlouses & tops
uBottoms
uCaps
uCasual chic
uHats for women
uCasual sportswear
uDresses
u Fall & winter hats
u Jackets & blazers
u Jumpsuits
u Men’s hats
u Men’s jackets & shirts
u Resort hats
u Sandals
u T-shirts
u Under-$100 items
Say nothing. Just cut to the chase.
u Say something personal after reading recent blog posts to show that you’re familiar with the person’s interests.
u “I know you’re busy, so I’ll be brief.”
u “We met at ___” or “We know each other through ___”
u Small talk that’s not phony.
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Testimonials
