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Due Date: 11:59 pm EST, Sunday of Unit 2
Points: 100
Overview:
Your goal is to write a concise memo. Review the “Writing Memos” section in Chapter 4
of our textbook for the proper layout and tips on writing effective memos.
Instructions:
• Choose one of the following scenarios for the topic of your memo:
Scenario 1:
As CEO, you recently acquired a company and brought it an entirely new
management team. In a companywide memo, communicate your rational for this
change.
Scenario 2:
Using Scenario 1 as the basis, write a memo introducing your three new
executive team members to the organization. Assume all employees have read
your first communication about the rational for the change. In your memo,
including each new executive team member’s name, new title, and previous
experience.
• Write your memo developing relevant details to support your scenario.
• Review the Proofreading Tips (Figure 19) in Chapter 4 and proofread your
message.
Requirements:
• Use memo format.
• Write your memo in professional style and tone.
• Cite any sources using APA format.
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
BUS311 – Managerial Communications
Unit 2 Assignment
Evaluation Rubric for Unit 2 Assignment
CRITERIA Deficient Needs
Improvement
Proficient Exemplary
(0-13.9
points)
(14-15.9
points)
(16-17.9
points)
(18-20 points)
Substance The
assignment is
incomplete.
The assignment
lacks both detail
and substance.
The
assignment is
complete but
lacks some
details and
substance.
The message
contains
relevant, ontopic detail and
substance.
Organization Memo format
is not used.
There is no
structure to the
memo.
There is an
attempt at
memo format,
but there are
some
organizational
issues.
Memo format
is used, but
there are some
organizational
issues.
Memo format
is used, and
the structure
substantially
communicates
a clear
message.
Tone Professional
tone/style is
not employed.
Professional
tone/style is
inconsistent.
Professional
tone/style is
consistent.
Professional
tone/style is
carefully
crafted and
enhances the
message.
Sentence
Structure,
Word Choice
and
Transitions
Sentence
structure and
word choice
are deficient;
no transitions.
Sentence
structure is
lacking, word
choice is poor;
some
transitions.
Sentence
structure
exists, but
does not vary,
word choice is
good;
transitions
employed.
Sentences are
complete, and
their structure
and length are
varied, creating
fluidity.
Excess,
phrases and
sentences are
eliminated for
greater clarity.
Concise style
with transitions
employed.
Grammar,
Punctuation,
and Spelling;
Error-free
writing
Writing with
significant
errors.
Writing with
some errors.
Writing with
few grammar,
punctuation, or
spelling errors.
Writing with no
errors.
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