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[ad_1]   Dollar Shave Club made inroads in the men’s shaving products category by positioning itself as a less expensive (but comparable quality) alternative to the market leader, Gillette. In addition, Dollar Shave Club’s quirky advertisements created contrast between the

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[ad_1]   Conventional wisdom holds that better usually wins. However, in the article “When It Comes to B2B Branding, Different Beats Better,” B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand

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