Lenovo: Building A Global Brand. Color Case. Quelch, John A. Case

[ad_1] Downloaded by Tiffany Zhou on 10/12/2022. New York University, Sekou White, Fall 2022, 004 9-507-014 REV: OCTOBER 19, 2006 ________________________________________________________________________________________________________________ Professor John Quelch and Carin-Isabel Knoop, Executive Director, Global Research Group, prepared this case. HBS cases are developed solely

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