[ad_1] Backpack market: Propose at least four segments of customers. Define segments clearly using a combination of background, attitude, and behavioral segmentation bases discussed in the slides. Benefit/preference should be the core descriptive of your segment. Discuss how the product
Marketing Strategy
[ad_1] In 1-2 paragraphs: A summary of facts, issues, and questions mentioned in the case. During your reading of the case, you should identify crucial facts, figures and charts, and identify critical comments made by individuals. The facts stated in