The economist Milton Friedman once said that a companys only responsibility is to make a profit for its shareholders. For many years, these words served as a guiding principle for countless businesses. But today, a focus on corporate social responsibility
Any topic (writer’s choice)
In addition to the thread, you are required to reply to 2 other classmates threads; each reply must be 250300 words. Each thread and each reply must include at least 2 scholarly sources (published within the last 5 years) in
Discussion/ Post # 2: Changes in audit environment
Well, our second issue is about the cause of change in regulation itself. The Fortune article summarizes what auditors at Arthur Anderson missed during their audit of Enron For later module, we will cover Enron case more in
Discussion/Posts: Changes in audit environment
Changes in audit environment for public accounting industry I would say that the public accounting profession experienced unprecedented changes in regulations with the collapse of Enron and Arthur Anderson. In a sense, we saw a distinctive shift in regulatory environment
Principles of Marketing
1. Marketing Presentation Time to make a marketing pitch. Design a new product. Let investors know why they should back the project with company resources. Be persuasive and professional. Find the entrepreneur in you. How do you create a product
Principles of Marketing
1. Few consumers are immune to the lure of brands. Understanding how brands affect individuals will allow us to apply this knowledge on a larger scale. 2. Brand Research Identify one well-known brand and research why consumers are drawn to
Power Influence and Persuasion
Once you have finished reviewing the background materials, think about communication that you receive in your daily life that is intended to sway your attitudes, opinion, or behavior. This could be communication from your employer, YouTube videos, TV advertisements, spam
Power Influence and Persuasion
1. Which of these readings or tutorials was the most convincing or presented the most useful information? Explain your reasoning as to why you found this source more convincing that the others. 2. Based on the ideas about persuasion that
M2_Nike Case Study
Please see attached case study and instructions. Please adhere to the outlined evaluation criteria instructions when writing the paper. For context you may refer to the book we are using Sustainability: Essentials for Business by Scott T. Young and K.
Book review: Decker, S. H. and Chapman, M. T. (2008). Drug Smugglers on Drug Smuggling: Lessons from the Inside. Philadelphia: Temple University Press.
Here is the rubric for a perfect grade:A) Insightful critical review that included your thoughts about what you learned and/or were surprised to read. Content included keywords from other texts and readings B) 1,400 or more words, header or cover