marketing reserch

  Your companys marketing department and product development teams are planning to develop a new product. As the marketing research analyst, you were asked to get some standardized marketing information for the new product development.  What is standardized marketing information

service marketing

 Discuss the potential company benefits, potential customer benefits, and challenges and limitations of the bundled service approach to managing the service delivery process.     Lovelock, C., & J. Wirtz (2016). Services marketing (8th ed.). World Scientific. ISBN-10: 1944659013; ISBN-13: 978-194465901

Week 1 Use Case

Select an organization or publicly-traded company and locate a relevant dataset (sales, revenue, etc.). Apply the concepts covered during the week to a use case with real-world data for a business or organization. Provide a brief explanation of your data, the

Liabilities

Look around the financial press or the internet for a recent (a year or so) story about some organization’s liability accounting issue.  Many corporations and governmental entities have significant pension liabilities (one possible discussion area). Many firms have significant liabilities

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