Marketing

   1. Market segmentation, an important strategy in marketing, has evolved from treating everyone the same (mass marketing) to 1:1 marketing, or treating everyone uniquely.  Do you think it is possible for most marketers to participate in 1:1 marketing campaigns?

Topic 1 DQ 1

Identify similarities and differences between action research and traditional research. Explain why businesses might choose to implement an action research approach rather than a traditional research approach to solving problems. Support your ideas with a relevant business example. In response

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