pro 2

  *Please see textbook page 626: The Country NotebookA Guide for Developing a Marketing Plan for more detailed discussion of each of the parts of this project. PROJECT COMPONENTS The Country Project is designed to provide the students with experience

case 2

  Norton, Michael I. and Jeremy Dann (2013), Juan Valdez: Innovation in Caffeination, Harvard Business School, Case 9-513-090, pages 1-24. Electronic copies of the cases can be purchased at Harvard Business Publishing. Access: Due: Sun Nov 8 @10:00pm NOTE: Reminder: 

MKT655 DB2

 Applying the Consumer Behavior Model In MKT 640 Marketing Management, you studied the consumer behavior model and Maslows Hierarchy of Needs. The customer is said to follow these steps after need recognition: Search for alternatives Evaluation of alternatives Purchase and

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