Business & Finance – Marketing

 2-3 paragraphs each question and reference Post an executive summary of your Comprehensive Project in the body of a post in this Discussion Board (do not use attachments). An executive summary is a 10% synopsis of a larger document that

In your introduction assignment, you stated whether you felt that globalization was a positive or a negative movement. In a one- to two-page typed paper please research globalization and argue the opposite viewpoint. Your paper should adhere to the following

  Pick a product/good/service (for example, Crest 3D Whitestrips, Coke Zero, Old Spice Red Zone After Hours body wash) and find 3 ads from a recent campaign for that product/good/service. These ads can be print, TV, radio, interactive, outdoor, etc.

Discussion 1 This week we learned how offensiveness and stereotyping are not regulated officially by any governmental body, but rather are regulated by the market (see Chapter 2 text). How do you feel about that? Do you believe regulation by

Business Discussion from ch 2 1. Is it ethical for you to hire away from your competitor a secretary who may have overheard something that will be useful to you? Is it ethical for you to send an attractive employee to

1. Choose an industry (and clearly state which industry you chose).  Identify the hot buttons. You believe exist for this industry (please choose at least 3 hot buttons).  Next, choose a brand that competes in the chosen industry.  Explain how

Directions Think about a persuasive speech that you would like to present on a topic of your choice. The speech can be for any context and any length, but it must be persuasive. See the list of example speech occasions

All information needed for the assignment will be uploaded; instructions, writing rubric, previous assignments, and comments.   For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Using the same organization selected in Week 1 for the course project, complete the following tasks: ***Assess the types of stakeholders involved in the development process for the product/service of your chosen company. ***Evaluate the impact of key inputs from stakeholder groups on

  Overview For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create