Business & Finance – Marketing

Instructions Microsoft Case Study Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills

  Scenario It is important to have a clear view of where a company wants to be in the future. Healthy Dynamics wants to increase company revenue, decrease risk, increase customer satisfaction, and possibly add new services (goals) to the

Scenario As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is strong, where it is weak, the major opportunities the company can explore, and possible threats. HD currently

 Scenario The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo (attached below), the workflow analysis, objectives, vision, and mission statements (attached below). The project manager is on board and received the

Week 6 Assignment – Customers, Value Proposition, and Competition Brief Overview The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition,

Research design refers to the specific type of study that you will conduct. Research design is normally consistent with ones philosophical worldview and the methodological approach the researcher chooses. In this case, you are using a quantitative methodology. As we

You will develop a business proposal persuading the senior management of your organization to initiate a change in processes, procedures, products, people, or structure based on events currently happening in your company. You may use experience with a past company

The Company i choose: Macy’s shopping department With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources.  The following final project is an opportunity to demonstrate what

Instructions View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. () Reflect on ways

  For more detailed instructions on purchasing cases from Ivey Publishing, please click . The case will focus on issues related to market segmentation targeting and/or positioning.  You will be asked to answer questions following the case.  Your analysis and