Paper

Read the article. This article discusses how B2B companies and able to measure and deliver what their business customers want. Why is market research and measuring what customers want needed in business-to-business marketing? Why cant decisions always be made based

marketing analytics

                  Part A: Google Analytics and Tableau report Select your own live website and present a live report of Google Analytics and Tableau using the data of the live website:   Data analytics method: explaining the machine-learning models (minimum 1 clustering

Marketing

What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing. Explain the roles of marketing research and its importance in making marketing decisions. What is competitive intelligence (CI)? Discuss how it helps managers and

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