W3A1

  Discuss how and why online advertising and promotion is effective and essential to internet marketing. Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?  Explain the customer

W2A1

  What is direct response marketing? How is it used in online/digital marketing?  Identify the elements of a direct response marketing strategy. What are some benefits of direct direct response marketing? What are the 4-IS of Internet Marketing? Research online

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