Business & Finance – Marketing

  For this assignment, choose from any two categories products that are at different product life cycle stages. Identify the product life cycle stages for your selected products and provide explanations for why you believe they are at these stages.

  The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage. How

Choose two of the principles of compliance gaining from Chapter 12 that you feel are the most effective. For each principle you chose, identify which groups of people you believe are most susceptible to comply. Explain why the tactics used

  Module 04 Content Please note that the company you selected for me when you did my first assignment was the Southwest Airlines Company. If having high quality customer service were easy, it would be more common. Some companies advertise

  Covid-19 pandemic has had a profoundly negative impact on the world economy. Millions of jobs has been lost, retail sales have declined, hospitality industry has stopped entertaining, just to name a few. However, on the other hand, e-commerce has

Your marketing manager at has alerted you that Hexo Corp. and Molson Coors have announced a joint venture in Canada called . She has asked you to write a short memo of between 850 – 1,200 word to assess how

  Selling your Brand This discussion is all about pitching your NEW Brand! On the discussion board, you will be selling it to your classmates (the consumer) and in the Individual Project to a client (a business). WEEK 9 MAIN

 Assignment Details Getting Published Marketers must learn to write for professional publications, scholarly journals, and clients. You have worked on two of these three. Now it is time to write for a marketing publication meant for practitioners and academics. You could become a

1.  When a company buys a high-end document processor from Xerox or Canon, it is buying a physical product with a bundle of associated services. Describe some of the services that might be associated with such a product. It could

Write at least 100 words for each response. 1.  B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis, especially if they are in a