Business & Finance – Marketing

  OK, here we are – the end of the course and we’re ready to play for the big points. Your Marketing Plan should be submitted as ONE MS Word document with all the components you have worked on for

https://www.linkedin.com/learning/yo-santosa-branding-expert/in-depth-pinkberry-case-study That is the link: Here is the Discussion question   Watch the Pinkberry case study in the LEARN section this week.  Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile.

  Assignment Content Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following: Rubric: Published in the Announcements!!! Analyze in 350 to 525 words the: Purpose of the strategic plan Key objectives:

 At times, change can be hard to accept, but when change adds value, one becomes motivated to take the necessary steps to do things differently. Think about a time when you had to change something about your personal, educational, professional,

   Company Name and Product   Describe the specific product      or service your company will focus on.  Provide a brief      introduction of the company name. Explain the      significance of the name of your company  Be sure to check the feedback

 250-350words content notes for EACH Article. SEE PDF (GOOD ARTICLE EXAMPLE) !        Nichols, W. (2013). Advertising Analytics 2.0. (cover story). Harvard Business Review, 91(3), 60-68. Robert, P. H. (2015). Don’t Let Big Data Bury Your Brand. Harvard Business

  Part A: Your Marketing Plan Overview For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions

Students are required to conduct research and write an expository essay on Digital Marketing and the Sports Industry. Submissions must include the standard course cover page and formal reference page in APA 7th style at least 3 pages.  Do not

Assignment Content The purpose of this assignment is to align proper service system applications to certain industries. You will also analyze and evaluate a companys customer service strengths and challenges. Select a company you are familiar with, such as your

 V Jaramillo  Worst brand extensions Colgate Lasagna   The above is an example of the ugliest brand extension on the market. There are different reasons for this statement. To make the brand extension successful, it must reflect the strength of