After reading the chapter attached and 2 articles:1)https://www.vice.com/en/article/88apnv/underpaid-workers-are-being-forced-to-train-biased-ai-on-mechanical-turk 2)https://slate.com/technology/2021/04/scatterlab-lee-luda-chatbot-kakaotalk-ai-privacy.html What concerns do you have regarding the ethical use of AI? How could you address these concerns if you were to implement AI in your business?
Google case
Please read the google case that I attached and answer all the questions below.1. Why was Google rebranded as Alphabet? 2. Apply the new-product continuum (Figure 10-4) to Googles Moonshot Factory. Which category of products and services is most evident
Advertising
DirectionsReality TV shows often seems staged but is some instances you really cant make up some of the things that are presented. Some of the more popular shows have focused on restaurants and the issues they face for daily survival
Consumer Behavior
Examine the DDB data in Tables 1B through 7B. What characterizes someone who wants to look a little different from others? Which factors contribute most? Which of McGuires motives does this most relate to and what are the marketing implications
Case Study
The case is a shortened version of an actual situation that Subway found itself in during the 1990s. But it is still relevant today. In fact if you are familiar with Subway’s current promotions, you should be able to glean
IMC Marketing project
Do not need a reference or citation, please try to follow the good example I attached. (Although please do not plagiarise. Please write on the research topic I proposed, do not choose any other topic (Target store) I only need
Marketing strategy
-follow strictly the individual assignment handbook.-choose one company from 8. (whatever you find more interesting)(see assignement handbook)-use theory from ppt where relevant-harvard style-READ the ppt before starting the assignment just to have an idea-do not exceed the word limit-structure of
Art of promoting Polish universities among foreign students
The title of the entire thesis: “Social networks as a tool of public relations for universities: analysis and recommendations for XXX University” Important! Polish university. In my work, I only focus on foreign students (not Poles). The practical part will
Strategic branding in experience economy
Please read the three articles posted on itslearning and prepare an essay by discussing their main takes in terms of strategic branding within the framework of experiential marketing. Make references to the concepts and topics tackled during lectures. Please upload
Media Paper Proposal
You can pick any topic related to media history and theory so long as you can relate it to the ideas and themes of this class. This gives you tremendous latitude to pick a topic you are excited to study