Richard Dyer’s essay argues, “We need to recognise white as a colour too” (p. 11). Drawing on Dyer, discuss how we might apply this notion to media. What is a particular media text (be it a film, television show, video
focus on how we use data and AI as marketers.
focus on how we use data and AI as marketers. Based on your readings, additional research, and what you know so far write an opinion blog on these topics using the questions below as your guidelineSupport your opinion with links
Consumption Journal/report
IntroductionThe purpose of this project is to help you relate consumer behavior principles to your own consumption experiences and enhance your self-knowledge and understanding of your behavior in the marketplace. This assignment enables you to not only observe and record
Any topic (writer’s choice)
1. Format: Open Books and Open Notes. 2. Download the CMST_301_FinalExamV2.docx file attached to this assignment. * Type your responses to the essay questions directly in the attached exam 3. You must answer 4 essay questions. Be sure you organize your response covering all the
why a manager might combine the use of marketing analytics with qualitative research into customer
This week we explore aspects of analytics applied in Marketing. Explain why a manager might combine the use of marketing analytics with qualitative research into customer behaviour. Use examples to illustrate. Remember to reference your sources. This must be your
Retargeting
Every day on Social Media you are subject to targeted direct marketing appeals. These may be based on web pages you visited, searches youve done, brands you follow, shopping carts youve abandoned, and sometimes, even creepier, things youve talked about.
internet career builder exercise
Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue to grow at double-digit rates, outpacing the rest of the economy.-Search engine marketing analyst-SEO manager-Marketing specialist, paid search-Search
Final Project
Reference: use at least 5 academic sources (this means journal articles, books, book chapters, or readings from this course); if you are writing about a specific media company and digital platform, consider incorporating first-hand documents such as annual report, privacy
informational video
please write your thoughts/comments. Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Let it be your own thoughts/opinions. Not a word for word
marketing discussion
1. Select any specialty store (other than Victorias Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market? What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain