Instructions for the ProjectImagine that as an enthusiastic entrepreneurs, you plan to start a new business of your own. Conduct a quick search (online/family/peers) and decide on a business you would like to pursue. Keep in mind that in the
ETHICAL DECISION
Keeping the ethical framework (that you identified in the previous assignment – Assignment 1 (A1)) in mind:Read the two short articles below and answer the questions following each article link. Should you have any trouble with the hyperlinks, try this
Humanities – Diverse Media
1. You will need to pick a story type from the following: exhibitions, mysteries, journeys, redemption (and/or shame) narratives, and fantasies. 2. You will need to find 4 examples of the story type. The examples must come from
marketing case study
Reading the case answer the 2 questionsi. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it? ii. What is the typical buying and decision process for
Internet Career Builder Exercise
Internet Career Builder Exercise 1. There are a number of resources for email marketing, which is predicted by Kiplinger to be a top ten job opportunity in the next few years. The Email Marketers Club group on LinkedIn indicates a
Scamper technique, Marketing
Using the SCAMPER Checklist Creativity Technique (check powerpoint);1) explain scamper and identify it 2) its aim and what its used for3) then choose business opportunities for a product/ service of your choice. using simple English, answer the questions above, then
Consumer Behavior
For which products does ownership differ the most across the ethnic groups (Table 5A)? Why is this the case?Use the DDB data in Table 5B to examine differences in the following characteristics across ethnic subcultures. What might explain these differences?Enjoy
Company Analysis
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day
AI in Marketing (Deep Learning)
https://www.ted.com/talks/yann_lecun_deep_learning_neural_networks_and_the_future_of_aihttps://www.youtube.com/watch?v=06-AZXmwHjohttps://www.youtube.com/watch?v=23UXLVjuQcUPlease watch videos above and answer:What did you find most interesting from this talks on deep learning? Please write one paragraph per each video.
understanding the customers
Assignment description: Individually you are required to write an essay about: – In your words, what are Personas, and why are they important when conducting market research. – Create 3 Different personas and explain them in details and how you