situation analysis and development of a comprehensive marketing strategy for Bentley

WHERE WE ARE Business scopeConstrain your analysis of a particular market and timeframeRemote environment analysisPESTLE analysisPorters Five ForcesNear environment AnalysisPLCCompetitive environmentConsumer insightsInternal analysisValue Chain analysis Product Portfolio analysisONLY include Critical and Original insights rather than laundry listing!CONCLUDING WITH: Critical Success

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