China

Each of the two separate exam answers must be 6-7 pages (1500-1750 words) in length, double-spaced, numbered, include 1-inch margins, and use 12-point Arial, Calibri, or Times New Roman font. You must include a cover page that says simply HIST

Service Quality

Marketing/Business Paper: In one-to-two sentences each, describe the five Service Quality categories (tangibility, reliability, responsiveness, assurance, and empathy) and provide an example of each. Identify three distinct service providers with whom you are personally familiar. (Examples: Amazon, Costco, and Netflix).

Retail Visit

Please review the attached Word document for full assignment instructions. The goal of this assignment is for you to evaluate a retailer using the six P’s of the retailing mix. Price, Promotion, Place, Product, Presentation, Personnel. 3 pages12-pt Times New

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