Read
Week 5 Lecture
Chapter 10 of the course text, Principles of Marketing
Instructions
Evaluate this statement: Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market systemnot merely one organizations self-interest.
Justify your rational with one example.
Testimonials
Corporate Social Responsibility (CSR) and Ethical Marketing