- What is your favorite brand?
- Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
- Explain why these are important to support the brand in each phase of the buying process.
- Search the or Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using SWS formatting, for everyone to read.
- Read and respond to at least one of your classmates’ posts.
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