Does this business have profit potential?

 

Referring to the same business you started or purchased in the first assignment, write a 34 page paper in which you:

1. Conduct a feasibility analysis in which you research:
   • Industry and market feasibility.
   • Product or service feasibility.
   • Financial feasibility.
   • Entrepreneurial readiness.
2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
3. Include at least two references that don’t include the textbook.