Marketing

PROMOTION ANALYSIS

Overview

Using the same company from the previous assignments, submit your analysis for the final P (promotion) for your chosen company’s product or service.

Instructions

Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences:

• Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements?
• Analyze choices of who represents the product. Do you consider the choices to be optimal?
• Analyze the company’s communication strategy, including both the communication channels and the media.
• Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy?
• Analyze the implications of the company’s integrated marketing program, including the impact on business economic success.
• Cite any sources you use.
• Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.

Additional Requirements

Your assignment should also meet the following requirements:

• Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
• References: References and citations are formatted in consistent style, with a preference for using APA style and formatting. Refer to the Evidence and APA section of the Writing Center for guidance.
• Number of resources: Use a minimum of three scholarly resources related to the content of the assignment.
• Length of paper: 2–3 typed, double-spaced pages, in addition to the title and references pages.
• Font and font size: Times New Roman, 12 point.