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Marketing Articles Essay Assignment: (Instruction Sheet)
(100 points possible)
Based on the assignment schedule you are required to locate a peer-reviewed
journal article that addresses a marketing institutions (channels of
distribution) related issue that relates to class discussions, lectures, and
textbook readings.
The UC Riverside Library is a great source for peer reviewed journal articles
https://library.ucr.edu/. The library list 25 databases for business. You are
required to use APA formatting.
Students will then read, analysis, evaluate and reflect on the article and then
write and post your completed assignment on Blackboard pertaining to the
following items (1000 words minimum no maximum) APA formatting is required
which includes a title page and the appropriate heading for the following:
1. (30% of Grade) A brief summary of the key point(s) of the article.
2. (30% of Grade) Discuss and describe how this article related to various
key concepts examined in this course and the implications for marketing
practitioners.
3. (40% of Grade) The student’s personal reaction and several detailed
recommendations to the article based upon the marketing perspective
gained during the course. Write this as if you were a marketing consultant
or employee and were giving this recommendation to your client or
manager. Please do not give a recommendation to read this article.
Make sure to back-up your recommendations with evidence, remember to
cite your references properly.
In doing this assignment, you look beyond the textbook to find “real-life”
examples of the concepts discussed in class.
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