Marketing Plan Presentation

Attached documents to assist with assignment

The Presentation instructions: 

A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender a professional business audience (think TVs Shark Tank). 

Keys to a successful presentation: 

•  Professionally prepared slides
   
•  Presentation skills count enunciation and correct pronunciation is important
   
•  Avoid background noise
   
•  Do not read the slides – tell your story
   
•  Be prepared for the discussion in Module 8 your classmates will provide feedback on
  your presentation
  Your slides should follow this format and sequence:
   
•  Cover slide which includes your name and project
   
•  You may have optional slide(s) with pictures or relevant images
   
•  Product description with FAB 2-3 slides
   
•  Separate slide for your SMART objectives
   
•  SWOT – 4 slides (one each factor)
   
•  Segmentation 3 slides (one each segment)
   
•  IMC will vary, but commonly 3-5 slides
   
•  Closing
   
•  Reference list – you are required to keep a list of all sources other than the course
  materials (text, module content, this guide) used to develop your plan. Include these as your final slide.