Marketing Strategy

Backpack market:

Propose at least four segments of customers.
Define segments clearly using a combination of background, attitude, and behavioral segmentation bases discussed in the slides.
Benefit/preference should be the core descriptive of your segment.
Discuss how the product should be different for each segment (First define your segments and then describe the product tailored to each segment).
The more sophisticated and clear your segments, the more points you will earn.