Media Writing

Read the following scenario then follow the instructions to complete this assignment.

Scenario: 

As president and CEO of a local communications firm, Wave Agency, you are working with a client that owns a popular North Shore restaurant and is preparing to open a second location near the Tulane campus. The 10-year-old restaurant has a loyal clientele for its dine-in and carry-out menu items. In addition, it has developed quite the following for its new line of take-home, ready-to-bake entrees that can feed six to eight people. This service line was initially developed in response to the dine-in restrictions related to the COVID-19 pandemic but has grown to be a substantial part of its business even after those were lifted. Your agency will create the campaign materials to announce the new location, introduce the restaurant to its new neighborhood and promote its food to potential customers.

The Tulane location will be open seven days a week for lunch and dinner, closing  on weekdays and  on Fridays and Saturdays. You discover, through your research, that families often eat in for dinner and then get a ready-to-bake entree before they leave. You also learn that the take-home entrees are popular for business meetings during the week and for backyard parties and other social events during evenings and weekends.

Estimated Time for Completion: 90 minutes

  Target Course Objectives

• Develop written materials that adhere to rules of punctuation and grammar, follow industry standards and abide by legal and ethical considerations.
• Prepare written materials that align with organizational goals, principles of strategy, priority publics and messaging
• Analyze communication research and materials for strategic messaging and content development.
• Create high-quality documents for use in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.

Instructions

Using the information from the scenario and your submission for the Module Four assignment, write two versions of the invitation to the restaurant’s grand opening event. Your message will be written to reflect the brand voice for the restaurant, based on these attributes:

1. The restaurant has a casual environment and entrees include jambalaya, burgers, sandwiches, and salads. The wait staff is mostly Tulane students in T-shirts with the restaurant tagline, and popular music plays in the background. Local musicians play on the patio on the weekends, especially when the restaurant has crawfish boils. Live sporting events are shown on numerous TVs throughout the restaurant.

2. The restaurant prides itself on its quiet ambiance, perfect for conversation. On the weekends, it offers a jazz brunch, with omelets, mimosas, and eggs benedict. Instrumental jazz plays in the background. Wait staff wears black pants and white button-down shirts.

Your submission can be:

Double-spaced and between 300 and 400 words written in paragraph form

OR 

in the form of a flyer or a more traditional invitation or even in the form of a social media post. The key is to include some or all of the information in each prompt, keeping in mind the purpose of the piece of content. Be creative, but know I am only grading content (not the design of flyer, invite, etc). 

You can also make up some of the information you may be missing. Remember, the lead (5WsH) should always be top of mind, even when you aren’t writing a news release or straight news piece.  

Grammar, spelling, and punctuation errors will detract from your grade for this assignment.