PM

Part II – Perceptual Map

• Refer to the information on Perceptual Maps in Chapter 7 of the David text.
• Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your team’s company.
• Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.
• In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.

 David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education